The 15 Products Challenge · 2026–2027

15 products.
12 months.
Judged by real customers.

I'm 44, I've run my own business for 20 years, and this year I'm building 15 products with AI to show you which ones live and which ones die — with real revenue numbers, real flops, no hype.

Thomas Skavhellen in his studio

The scoreboard

STATUS: ● LIVE / ● BUILDING / ● DEAD — updated with every launch
01Open slot
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15Open slot

Built before the challenge

The existing portfolio — proof this isn't day one. Together these do €10–15K/month in revenue.

ProductWhat it doesStatusLesson
QRco.no QR codes for Norwegian businesses LIVE Boring niches pay. Nobody brags about QR codes — customers just pay for them.
Profilestolist.com Turn social profiles into lead lists LIVE Built in days with Claude Code — what used to take months.
Meerkatpost.com Social media posting on autopilot LIVE Don't rebuild what exists — it runs on top of an API that does the heavy lifting.
"AI lets anyone build a product. But AI can't tell you what's worth building — 20 years of customer conversations can."
— The belief this whole challenge is built on
Thomas Skavhellen

Why listen to me?

I'm not a 24-year-old indie hacker in Bali. I'm 44, married, based in Bucharest, from Bergen, Norway — and I've been self-employed for 20 years.

I've spent those years talking to customers: e-commerce stores, small businesses, real people with real problems. That's the part AI can't do for you. What AI did change is the build time — products that took me months now take days. So this year, I'm putting the combination to the test: experience picks the problems, AI builds the solutions, customers decide what survives.

And yes — I'll share the flops too. My most expensive lesson so far: fully autonomous AI copywriting doesn't work. I built a business around that lesson.

20 YEARSRunning my own company, hundreds of customer conversations
€10–15K/MOCurrent revenue from the existing product portfolio
DAYS, NOT MONTHSTypical build time per product with Claude Code
1 BIG FLOPFully autonomous AI copy failed — humans approve everything now

Follow the scoreboard

One email per week: what shipped, what it cost, what it earns, what died. The whole experiment, numbers included.